John Welsh's Page

People who manage and promote events are welcome here!

Branding is the sum total of a company's identity--from its name and logo to every piece of communication, internal or external--to every encounter every customer or potential customer has with it.

Ads are everywhere! Billboards, magazines, newspapers, shopping carts, trains and buses... you get the point!

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to increase brand awareness or to achieve other marketing objectives (such as product sales) through word-of-mouth or other viral processes.