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Methods of promoting a website (or brand) via the use of very popular web 2.0, user generated content websites such as Digg, Stumble Upon, Reddit, etc. and social networking sites such as MySpace, Facebook, Twitter, Ning, etc.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to increase brand awareness or to achieve other marketing objectives (such as product sales) through word-of-mouth or other viral processes.