Marketing, Public Relations, and Advertising Professionals of Philadelphia
Direct Marketing
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Mail, telephone, newsletters, brochures, catalogs... you name it.
Location: Philadelphia
Members: 4
Latest Activity: Aug 1
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Comment by Earl Weldon on October 2, 2008 at 5:44pm -
"tons of newsletters, brochures, sell sheets, flyers, catalogs, etc."
Definitely true.
Favorites? ... that's really hard to say
Sometimes the whole process is fun and exciting.
Sometimes I'd rather have a root canal!
A lot rides on the client, and how well you work together,
how prepared and organized they are, how many people are involved in the decision-making process, etc., etc. (More than one or two minds can certainly be good, but if too many "layers" of approvals are needed it can lead to "analysis paralysis!")
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Comment by Marilyn Moran on October 2, 2008 at 12:46pm -
Awesome Earl!
We'll be glad to have your expertise here.
DM is not something I have a great deal of experience with.
I'm an Internet Marketing gal, but I do see the real need for companies to continue using DM methods in their marketing efforts.
Since you're a designer, I'm sure you've done tons of newsletters, brochures, sell sheets, flyers, catalogs, etc. What are your favorites?
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Comment by Earl Weldon on October 2, 2008 at 12:37am
- Happy to throw my hat into this ring ... I've only been involved with DM for a good 20 years!
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